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Jus-Rol Professional

News & Press Releases

Stay up to date with all that’s going on with Jus-Rol pastry.

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Carol Becomes the First Lady of Pub Pies
Pub Chef, Carol Haime, has become the first woman to win the prestigious Pub Pie Champion title, the climax to Jus-Rol’s highly anticipated British Pie Week (5th to 11th March), when the pastry people will be driving people into pubs to enjoy a pie through a high profile television and Facebook campaign.

Heat is on as Chefs Battle it Out for Pub Pie Champion Accolade
The culinary competition to become Britain’s 2012 Pub Pie Champion is heading for its climax - with just five chefs left in the running for the prestigious title.

Time is running out for cost sector caterers to win an exclusive development session for their catering team and a place at Jus-Rol’s Reduced Fat Pastry Masterclass!

Grab a Slice of Pie-Making Action!
The annual celebration of the nation’s pie-making skills is just weeks away – and Jus-Rol Professional™ is giving away five cases of its Pastry Lids, perfect for topping off the most popular pie fillings, to encourage caterers to gear up and maximise the sales impact of the culinary challenge.

Jus-Rol Launches 30% Reduced Fat Pastry Range
Jus-Rol Professional™ has launched its first reduced fat pastry range in a bid to help caterers serve up healthier food options that are big on taste, with an innovative new pastry range that features 30% less fat*.

Time to Cater For a Festive Buffet Treat
Jus-Rol™ Professional is urging caterers not to overlook the festive treats for Christmas party buffets, which will help customers celebrate in style and get the tills ringing over the Christmas period.

Caterers Urged to Bring Vegetarian Menus to Life
With National Vegetarian Week (21 - 27 May, 2012) on the horizon, Jus-Rol™ Professional is calling on caterers to take a second look at their menus, or risk missing out on a potential £700m market of diners hungry for more enticing meat-free options.

Lancashire Pub Celebrates a Famous Pie Victory
A Scottish & Newcastle Pub Company pub has scooped a tasty prize for its mouth-watering steak and ale pie – with a little culinary help from Jus-Rol™ Professional.

Pub Pie Champion Craig Continues his Culinary Journey
Craig Hennessey has made a spectacular culinary journey in just a few short months, after being named British Pie Week’s 2011 Pub Pie Champion, in association with Jus-Rol™.

Take the heat out of summer catering
Jus-Rol Professional is encouraging caterers to maximise the summer sales opportunity and tap into the demand for fresher and more nutritious dishes*.

Britain’s love affair with pies is going from strength to strength

Appeal of Pies Soars as More Britons Get the Taste

Britain’s love affair with pies is going from strength to strength, according to new consumer research* conducted on behalf of Jus-Rol™ Professional, which highlights the growing sales potential for caterers.

The research reveals that the nation’s favourite pie filling is Steak & Kidney, the people of Cardiff think their pub chef makes the best pie and puff pastry is the favourite type of pastry for a perfect pie.

John McKears, Foodservice Sales Manager, Jus-Rol Professional comments:
"This research shows that the consumer demand for pies has never been greater and that it is a major opportunity for caterers to target, through ensuring they offer their customers a good pie selection. The insight not only enables get a better picture of the latest consumer trends and how the pie market is changing, but it also helps us to understand how we can best support our customers going forward."

Some 24% of research respondents said Steak & Kidney is their favourite filling followed by Chicken & Mushroom (19%). 47% of respondents would choose a celebrity chef to cook a perfect pie, 20% of men thought their partner would attain pie perfection while 17% of women chose their mum!

Interestingly enough for the people of Cardiff there was no one better than the chef in their local pub to make their pies! "Our 2010 British Pub Pie Champion is from Cardiff – so maybe that has something to do with the verdict of people in that city" says John. The research reveals that, on average, people in the UK eat two pies a month, with 17% of men eating four. People aged 45-54 are more likely to eat more pies (four a month) than any other age group. It also shows that the UK pie eating capitals are Edinburgh and Newcastle.

Asked to nominate their ideal pastry combination, 26% plumped for a puff pastry lid while 22% chose a short-crust pastry bottom with a puff pastry lid. When asked how much they would pay for a perfect pub pie, on average, respondents quoted a figure of £5 but 6% said they would go as high as £8-£10.

British Pie Week (7th-13th March 2011)
Jus-Rol Professional is encouraging more caterers to realise the profit potential of pies through getting involved in British Pie Week 2011.

Participating in Britain’s love affair with pies couldn’t be easier; the dedicated website is packed full of easy to make pie recipes, practical hints and tips to create and promote your perfect pie menu, including FREE POS kits**. So hurry and sign up now!

British Pie Week in association with Jus-Rol will come to a climax between the 7th- 13th March 2011, when people across Britain will be encouraged to enjoy the pie and celebrate one of the country’s most well-loved dishes.

John adds: "Pies have always had pride of place on menus but now the humble pie is proving to be a fashionable choice for foodies. British Pie Week 2011 promises to be bigger and better than ever and Jus-Rol is delighted to be associated with the event for the fourth consecutive year. The pie epitomises British cuisine, so we are encouraging everyone across the UK to roll out their favourite pies this winter."

*Research carried out by Opinion Matters between 11 / 10 / 2010 and 08 / 11 / 2010
**Limited availability

For more information on Jus-Rol call 0800 626 893 or visit


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